Building the right thing or Building the thing right ?
I can help you with both

I help businesses spot and take action on opportunities from a people-centric perspective.
Contextual Inquiry
Design Strategy
Service Design
Product Design
Usability
Portfolio Harmonisation
Design System
Contextual Inquiry Design Strategy Service Design Product Design Usability Portfolio Harmonisation Design System
SERVICES
Research
Strategy
Product Development
Collaborative Orchestration
I provide insights into how your customers view your brand and products.
I analyse how your products impact your customer’s daily lives
I pinpoint opportunities and blind spots, helping you prioritize your efforts based on evidence.
I help you define a roadmap and action plan, ensuring confident progress through continuous feedback.
I help structure product requirements based on evidence-based priorities.
I design and create low-cost prototypes of the product / service.
I test prototypes and go back to the drawing board until we get the experience just right.
I get multi-disciplinary teams working together
I institute good practices
I build ways of keeping teams engaged, in-the-know and up-to-speed on priorities and goals.
Proof-of-Work
DESIGNING FOR INTEGRATED CARE
The success of patient care journeys heavily relies on a well-orchestrated ecosystem of people and systems that constantly communicate, collaborate and deliver the most up-to-date health care procedures, research and technology.
Designing for Outcomes
DESIGNING FOR SOLUTION INTEGRATION
aaLV AYXGZXT
DXPBAS Harmonisation
Oncology Proposition Harmonisation
DESIGNING FOR SOFTWARE SYSTEM
Philips Hospital Information System
Designing for Modularity
Get in Touch
Ready to embark on a creative journey together? Share a bit about yourself and let's craft something amazing. Your story matters!